Now that you’ve gone through all the work of planning your corporate event, how do you spread the word to attendees? With the technical landscape as expansive and pervasive as it is today, there’s a vast multitude of ways you can promote your work event, including:

• Create a Branded Website: Develop a dedicated event website or landing page that includes all relevant details such as date, time, location, agenda, speakers and registration information. A personalized website has other benefits, such as making your event seem more professional and helping you collect attendee marketing data, which you can learn more about here[1] .

• Utilize Social Media: Social media networks like Facebook, LinkedIn, Twitter and Instagram are an easy way to promote your corporate event. You can make event-specific pages and post regular updates and teasers to generate interest and drive registration. Create eye-catching flyers, exciting promotional videos and virtual Q&A sessions that attendees can share, which will further drive interest and traffic for your organization.
  
  Writing hashtags is another effective way to spread the word, as it can create a targeted and focused conversation online. Potential attendees can easily find them and search through the tags, allowing them to learn more about the event and encourage registration.

• Email Marketing: Don’t underestimate the power of a well-written email. An engaging email invitation with a clear call-to-action, a registration link and follow-up reminders as the event date approaches can bolster your marketing efforts. Even just adding a brief promotion message and a registration link to you and your employees’ email signatures can enable a wider audience to learn about the event.

• Gamification: Both your social media and email campaigns can benefit from throwing some competition and rewards into the mix. Offer rewards or prizes for attendees who refer friends or engage with your content online to generate interest and encourage inner-circle promotion.

• Content Marketing: Publish blog posts, articles, videos and infographics on your website and share them on social media to showcase your expertise and authority in the industry and attract attendees to learn more from you in person at the event.

• Early Bird Discounts: Motivate potential attendees to register early by offering discounted ticket prices for a limited time. This can instill a sense of urgency for preferred attendees and boost registration numbers.

• Event Listings: List your event on popular event websites and platforms like Eventbrite, Meetup and local event directories specific to Fairfax to gain more visibility and attract a wider audience.

• Paid Advertising: Paid advertising campaigns on platforms like Google Ads and Facebook Ads can allow you to target specific demographics and interests. This can be especially useful if your event is targeted at a niche audience.

• Engage with Local Media: Not every part of your promotion strategy has to be online. Send press releases and pitches to newspapers, magazines, radio stations and TV channels in Fairfax to garner local attention.

• Networking Events: Attend networking events in your field to promote your corporate event and meet potential attendees. Establishing connections in person can often be more impactful than a dozen social media posts and emails.

How Choosing the Right Venue Can Help Promote Your Event

Your venue choice will impact the perception of your event in advance. You want to host at a stunning venue attendees will look forward to visiting. You also need a space where hundreds of people can comfortably sit for hours, listening and participating comfortably without overheating.

At CrystalView, our elegant ballroom can accommodate over 450 attendees and is fully equipped with everything you need to run your event smoothly – a clear sound system, veteran event planners, powerful air conditioning, valet parking, a world-class catering service and more. We’ll also help you customize the space to fit within your event’s theme, providing high-quality linens and decor to ensure your event makes a good, lasting impression.

Run a Stress-Free Corporate Event in Fairfax, VA’s Most Luxurious Ballroom

The team at CrystalView will make sure the big day goes smoothly so you can relax and enjoy the fruits of your efforts. Call (703) 218-4444 to book one of our rooms for your next corporate event today.

Link to "Should I Build a Branded Website for the Conference?" blog here