Ultimately, it’s a case-by-case question. If you have the budget and time, creating a branded website for your corporate event or conference can bolster your promotion efforts while offering attendees a one-stop shop for all their questions. The internet also boasts a wide selection of tools and platforms, making website creation easy and accessible. However, depending on the circumstances, a branded website might not be necessary for your conference.

Benefits of Building a Branded Website for the Conference

Building a branded website for a conference can give it more credibility in the eyes of attendees, as it can signal your commitment to the event and your professionalism in handling it. A site can also allow you to communicate important information in a concentrated format, creating a singular, branded source where attendees can learn everything they need to know about the event. This can be especially useful if your conference is large in scale, as it can ensure everyone still has an immersive, personalized experience even if attendance is in the hundreds. Similarly, if you’re planning multiple or recurring conferences, a branded website can help you promote them all from one place.

A branded website can even strengthen your marketing strategies, from streamlining attendee navigation to data collection you can reference for future events. It can establish a memorable brand image while allowing you to communicate the event’s unique theme and its significance. When utilized correctly, a website can strengthen not only this conference’s attendance but future ones as well.

Reasons Not to Build a Branded Website

Not every conference requires a branded website. You might want to hold off on creating one if the event has a tight budget or there’s not enough time before the event for a website to perform its intended marketing goal. Instead, opting for a simple event registration platform or just using social media[1]  to promote the event can serve your needs without stretching yourself too thin.

It also might not be worth investing in a branded website if the conference is a one-time event with no plans for future editions or if it’s targeted to a limited, niche audience. In those cases, focused marketing channels might attract attendees better than a website with a broader reach and scope.

That said, if you believe a branded website would strengthen your promotion and branding efforts, there are various online resources you can use to build it, even if you’re not a tech wizard. Most can even be used for free, meaning it won’t subtract from your budget.

Tools and Platforms You Can Use to Build Your Branded Website

• WordPress: WordPress is a versatile website creator with a wide selection of themes and plugins that can be used by experts and novices alike. It’s a great tool to create a site customized to your conference’s image.

• Wix: With a drag-and-drop interface and a plethora of templates, Wix simplifies website design so anyone can create one.

• Squarespace: While there is a monthly subscription required to use it, Squarespace offers striking templates without the need for coding, helping you quickly create a professional website with a personalized URL.

• Webflow: Webflow is a completely free tool that gives users complete control over their site’s design and functionality without the restriction of templates. However, since beginners may benefit from using a template, this might be a better tool for more experienced users.

• Event Management Platforms: Some event management platforms, such as Eventbrite and Cvent, are equipped with built-in website creation tools, streamlining the promotion process for conference organizers.

• Hire a Professional: A professional web developer or design agency will create a high-quality personalized website on your behalf. Outsourcing your branded website can save you time while ensuring a premium product that can improve your marketing efforts.

Our Large and Luxurious Ballrooms Can Fit Hundreds of Conference Attendees Comfortably

At CrystalView, our experienced team will ensure your conference runs smoothly with a crisp sound system, valet parking and robust air conditioning. We partner with reputable caterers who’ll provide attendees with a world-class dining experience, so you don’t have to spend your budget on second-party vendors.

Book a stunning and functional venue that will impress your attendees. To schedule a tour, call (703) 218-4444 today.